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A white pickup truck with a topper is parked beside a dirt road in a wide-open farm field. A hunter wearing blaze orange stands beside the truck with four bird dogs, while hay bales stretch across the landscape beneath a cloudy sky.
A white pickup truck with a topper is parked beside a dirt road in a wide-open farm field. A hunter wearing blaze orange stands beside the truck with four bird dogs, while hay bales stretch across the landscape beneath a cloudy sky.

October Mornings. All Year Long.

Original apparel inspired by October mornings, bird dogs, and the memories that keep us counting down to opening day.

SHOP THE FLUSH

For the ones who stop to watch a dog on point.

Because some moments are too good to rush.

Cream-colored trucker hat with a camouflage bill and an embroidered patch featuring a vintage pickup truck and upland hunting gear.

'TAILGATE' SNAPBACK

$38.00
Cream-colored unstructured hat with a gold bill and an embroidered flying ring-necked pheasant on the front, and 'Uplander' script in gold on the side.

'COCK BIRD' SNAPBACK

$38.00
Black and cream trucker hat with an embroidered orange and white English Setter and 'Uplander' script in orange.

'SETTER' SNAPBACK

$35.00
Caramel and black trucker hat with an embroidered liver and white German Shorthaired Pointer and 'Uplander' script in brown.

'GSP' SNAPBACK

$35.00

Black and cream trucker hat with an embroidered orange and white Brittany and 'Uplander' script in orange.

'BRITTANY' SNAPBACK

$35.00

Caramel and black trucker hat with an embroidered liver and white English Springer Spaniel and 'Uplander' script in brown.

'SPRINGER' SNAPBACK

$35.00

Black and cream trucker hat with an embroidered orange and white English Pointer and 'Uplander' script in orange.

'POINTER' SNAPBACK

$35.00
Back view of a red t-shirt featuring a flying ring-necked pheasant over an orange sun with text 'Cock Birds Only! Daily Limit 3 Roosters, No Hens Allowed!' and Uplander branding.

'COCK BIRD' T-SHIRT

$35.00

A blue crewneck t-shirt shown from the back, featuring a large graphic print of two barrels with steam and the text 'Give 'Em BOTH BARRELS' in black and white.

'DOUBLE TAP' T-SHIRT

$35.00

Back view of a khaki t-shirt featuring a vintage pickup truck with a dog kennel, hunting vest and shotgun with text 'Uplander, Chasing the Flush'.

'TAILGATE' T-SHIRT

$35.00

Back view of a black t-shirt featuring a vintage-style graphic of a skeleton hunter and bird dog with text 'Good Dogs Crappy Shooting' and Uplander branding.

'OUTLAW' T-SHIRT

$35.00

Back view of an off-white t-shirt featuring a brown and gold graphic of a Bobwhite Quail perched on a fence post and a covey of quail flushing in the distance, with text 'Chasing the Flush, Uplander'.

'BOBWHITE QUAIL' T-SHIRT

$35.00

An olive green short-sleeve t-shirt shown from the back, featuring a distressed beige and black graphic print that reads 'DEAD BIRD FETCH UPLANDER' with a bird dog dog illustration.

'FETCH' T-SHIRT

$35.00

  • Save 20%

250th Anniversary Bundle — 20% off 'Cock Birds Only' red t-shirt, 'Give 'Em Both Barrels' blue t-shirt, and cream and gold unstructured hat with flying pheasant embroidery, displayed over an American flag background.

250th ANNIVERSARY BUNDLE

$86.40 $108.00
250th Anniversary Bundle — 20% off 'Cock Birds Only' red t-shirt, 'Give 'Em Both Barrels' blue t-shirt, and cream and gold unstructured hat with flying pheasant embroidery, displayed over an American flag background.
250th Anniversary Bundle — 20% off 'Cock Birds Only' red t-shirt, 'Give 'Em Both Barrels' blue t-shirt, and cream and gold unstructured hat with flying pheasant embroidery, displayed over an American flag background.
Close-up view of a man wearing a cream-colored unstructured hat with a gold bill and an embroidered flying ring-necked pheasant on the front, and 'Uplander' script in gold on the side, worn outdoors.
Back view of a man wearing a red t-shirt featuring a flying ring-necked pheasant over an orange sun with text 'Cock Birds Only! Daily Limit 3 Roosters, No Hens Allowed!' and Uplander branding, worn outdoors in a grassy field.
Back view of a man wearing a blue t-shirt featuring a graphic of a smoking shotgun breech with 'Give 'Em Both Barrels' text and Uplander branding, worn outdoors.

250th ANNIVERSARY BUNDLE

Sale price $86.40 Regular price $108.00
Save 20%

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🇺🇸 Available for a limited time!

Celebrate 250 Years of American Upland Tradition, Bundle Includes:
✔ Cock Bird T-Shirt
✔ Double Tap T-Shirt
✔ Cock Bird Snapback

Limited-edition apparel bundle inspired by the traditions of bird dogs, wild birds, and the covers we'll keep returning to for generations.

Size

Let customers speak for us

from 114 reviews

Great fit vibrant colors and awesome quality, this is my 4th shirt

Anonymous
'COCK BIRD' T-SHIRT

Great products. Shirts fit as advertised, and they were solid built.

Jeffrey
'DOUBLE TAP' T-SHIRT

I love it , very well made and I like the color!

Lonnie Eberhardt
'COCK BIRD' T-SHIRT

Great quality amazing print!

Tamara
'TAILGATE' T-SHIRT

Good quality shirt. I definitely like the 100% cotton vs the material blends. Fits well and true to size.

Craig K
'COCK BIRD' T-SHIRT

Great fit and love the design

Jordan Rice
'FETCH' T-SHIRT

This is a great company. I like doing business with them because they sale good items that I like and I like supporting smaller family company's not big box stores. They always get my orders right and send it out fast. I also like there videos they post. Keep up the good work. Happy hunting.

Jimmy Rowland
Uplander Lifestyle

This is a great t-shirt. Very comfortable and made good quality material.

Jimmy Rowland
'DOUBLE TAP' T-SHIRT

The hat is just awesome! Love the design and the quality of the product. It’s another great product from Uplander

Joe C
'BRITTANY' SNAPBACK

Love this brand! Great quality. I like the fleece lining in the hoodies. But I love the customer service. Hoodie arrived folded so nice and always the handwritten card of thanks

Kevin Griswold
'DEAD BIRD LAB' HEAVY WEIGHT HOODIE

Bought it for a friend who is a GSP owner- Fanatic. He put it right on his Trucks back window when I gave it to him. He absolutely loved it.

Michael Caddell
'BLACK & WHITE GSP' DEAD BIRD STICKER

Quality through-and-through

Richard
'BRITTANY' SNAPBACK

Really like the color and how it fits. I alao really like the bird dog and pheasant and showing the retrieving of the bird.

Rod Schramm
'FETCH' T-SHIRT

Awesome hat!

Brett Bouwens
'BRITTANY' SNAPBACK

Came for the Brittany, stayed for the content. Really enjoying the shirt and getting lots of comments on it.It’s always fun to use those comments to brag on my bird dog

Anonymous
'OUTLAW' T-SHIRT

What customers think about the store

Family-owned company offering high-quality apparel, stickers, and accessories for upland hunting enthusiasts. Customers praise excellent product quality, comfortable materials, vibrant designs, accurate fit, and fast shipping. Outstanding customer service with...

AI-generated from customer reviews.

Fit Quality Shirt Stickers

ORIGINAL ARTWORK

PRINTED IN THE USA

FAST SHIPPING

FREE EXCHANGES

from the owners

Every design starts with experiences we've lived.

We design, print, pack, and ship every order ourselves from our home state of Michigan.

Thanks for supporting our small business, family and keeping the upland tradition alive.

Cliff & Bonnie Enzor.

we don't just sell it, we live it

October mornings don't last forever, but the memories do.

That's why we created Uplander—To celebrate the bird dogs, wild birds, and lifestyle that makes upland hunting more than a season.

Our inspiration comes from every flush, every point, every October morning, and every mile walked behind a bird dog. Those are the moments we're trying to keep alive.

READ OUR STORY

The Uplander Field Journal

The Hours Between Hunts

Jul 20, 2026

The Hours Between Hunts
The hottest part of an early-season hunt often isn't the hunt itself—it's the hours between hunts. In this Field Observation, I share the simple habits I've developed over years of hunting the prairie to help keep my dogs cool, comfortable, and ready for the next covey rise.

Read more
Follow the First Sunlight

Jul 6, 2026

Follow the First Sunlight
Cold, sunny October mornings can reveal one of the most overlooked patterns in ruffed grouse hunting. Learn why the first patches of sunlight along trails, logging roads, and openings near prime cover often become a grouse's first stop of the day—and how understanding this behavior can help you find more birds behind your dog.

Read more